에치와이

CI

This symbol embodies the hy brand, expressing our commitment
to a healthy rhythm of life and a vibrant, fulfilling lifestyle.
This symbol embodies the hy brand, expressing our commitment to a healthy rhythm of life and
a vibrant, fulfilling lifestyle.

hy heritage

It symbolizes our commitment
and efforts to build trust with our customers.It symbolizes our commitment and efforts to build trust with our customers.

hy CI & BI About

Life
We will reflect the diversifying needs of our customers to make life more vibrant and beautiful, while providing new value through lifestyle solutions for the new normal.
We will reflect the diversifying needs of our customers to make life more vibrant and beautiful, while providing new value through lifestyle solutions for the new normal.
Health
Guided by our founding philosophy of ‘Building a Healthy Society,’ we will continue to produce with integrity and honesty, enabling customers to experience true health every day, and propose new healthy habits for a better life.
Guided by our founding philosophy of ‘Building a Healthy Society,’ we will continue to produce with integrity and honesty, enabling customers to experience true health every day, and propose new healthy habits for a better life.
Food
Through honest freshness and healthy food options like organic and vegan choices, we will help customers experience genuine health and actively practice the value of freshness and wellness.
Through honest freshness and healthy food options like organic and vegan choices, we will help customers experience genuine health and actively practice the value of freshness and wellness.
Probiotics
Since launching fermented milk products in 1969 as Korea Yakult, we have continued our research based on outstanding technology, and we are committed to redefining the standard for probiotics in a new era.
Since launching fermented milk products in 1969 as Korea Yakult, we have continued our research based on outstanding technology, and we are committed to redefining the standard for probiotics in a new era.
  • [hy CI]
  • [hy BI - A type]
  • [hy BI - B type]
  • [Platform]
JPG download PDF downloadAI download

hy CI & BI Usage Guidelines

As a key visual element symbolizing hy, altering the proportions, spacing, or size arbitrarily may damage its original image. This can reduce visual recognition and cause confusion, so it must be used in its standard form.
As a key visual element symbolizing hy, altering the proportions, spacing, or size arbitrarily may damage its original image. This can reduce visual recognition and cause confusion, so it must be used in its standard form.
As a key visual element symbolizing hy, altering the proportions, spacing, or size arbitrarily may damage its original image. This can reduce visual recognition and cause confusion, so it must be used in its standard form.
  • [hy CI]
  • [hy BI]
  • [Platform]

hy CI & BI Color Guidelines

The designated colors must be used according to the guidelines to consistently represent the hy image,
with full color on a white background as the standard. When displayed in black and white only, use a positive version if the
background brightness is below 40%, and a negative version if the background brightness exceeds 40%.
The designated colors must be used according to the guidelines to consistently represent the hy image,
with full color on a white background as the standard. When displayed in black and white only, use a positive version if the
background brightness is below 40%, and a negative version if the background brightness exceeds 40%.
The designated colors must be used according to the guidelines to consistently represent the hy image, with full color on a white background as the standard.
When displayed in black and white only, use a positive version if the background brightness is below 40%, and a negative version if the background brightness exceeds 40%.
Main Color
  • Red
    Spot Color
    Pantone 1787 C
    Process Color
    C0 M90 Y60 K0
  • Yellow
    Spot Color
    Pantone 1235 C
    Process Color
    C0 M36 Y94 K0
  • Green
    Spot Color
    Pantone 367 C
    Process Color
    C45 M0 Y85 K0
  • Blue
    Spot Color
    Pantone 311 C
    Process Color
    C67 M0 Y15 K0
  • Sub Color
    • Gray
      Spot Color
      Pantone Cool Gray 8C
      Pantone
      Cool Gray 8C
      Process Color
      C0 M0 Y0 K65
    • Ivory
      Process Color
      C0 M7 Y17 K0
  • Solid Color
    • WHITE
    • SILVER
    • GOLD
    • BLACK
Background Color

hy Exclusive Typeface

hy_Title is hy’s exclusive typeface designed for computer use to consistently and cohesively represent the hy brand image.
hy_Title is hy’s exclusive typeface designed for computer use to consistently and cohesively represent the hy brand image.
hy_Title
Light
Kerning | 0pt
Leading | 160%
We strive to be a platform that supports
customers’ healthy habits in their daily lives.
To achieve this, we prioritize earning and
maintaining our customers’ trust above all else.
We strive to be a platform that
supports customers’ healthy habits
in their daily lives. To achieve this,
we prioritize earning and
maintaining our customers’ trust
above all else.
Bold
Kerning | 0pt
Leading | 160%
We strive to be a platform that supports
customers’ healthy habits in their daily lives.
To achieve this, we prioritize earning and
maintaining our customers’ trust above all else.
We strive to be a platform that
supports customers’ healthy habits
in their daily lives. To achieve this,
we prioritize earning and
maintaining our customers’ trust
above all else.
OTF downloadTTF download