hy 브랜드
because your health truly matters to us.
How's your health?
so we can stand by your side and support your health every day.
so we can stand by your side and support your health every day.
with hy's care and commitment to your health.
with hy's care and
commitment to your health.
Assets
hy, Korea’s No.1 probiotics brand.
Discover our products for better health.
hy, Korea’s No.1 probiotics brand.
Discover our products for better health.
Media
No.1 Best-Selling Fermented Milk in Korea*
Probiotics Will
No.1 Best-Selling Fermented Milk in Korea*
Probiotics Will
Helicobacter Project Will was made to help keep Koreans healthy.
Thanks to our customers’ continuous love and support, it’s grown to be Korea’s No.1, best-selling fermented milk.
Now, Will serves customers beyond Korea from the Americas, Asia, and beyond.
Will is differentiated by our relentless pursuit of innovation that continues even today.
Helicobacter Project Will was made to help keep Koreans healthy.
Thanks to our customers’ continuous love and support, it’s grown to be Korea’s No.1, best-selling fermented milk.
Now, Will serves customers beyond Korea from the Americas, Asia, and beyond.
Will is differentiated by our relentless pursuit of innovation that continues even today.
No.1 domestic fermented milk product based on 2023 food production statistics.
Brand History
2025
Launched Will Peony
Launched Will Peony
2024
Launched Helicobacter Project Will Sugar Balance
Launched Helicobacter Project Will Sugar Balance
2022
Introduced our proprietary ingredient, Mulberry Leaf Extract
Introduced our proprietary ingredient, Mulberry Leaf Extract
2017
Introduced patented probiotic HP7
Introduced patented probiotic HP7
2014
Reduced sugar content by 25% compared to previous products
Reduced sugar content by 25% compared to previous products
2012
Patented probiotics reformulated to be 10x stronger
Patented probiotics reformulated to be 10x stronger
2010
Launched Helicobacter Project Will Low-Fat
Launched Helicobacter Project Will Low-Fat
2000
Introduced the 1st fermented dairy product for gut health in Korea
Introduced the 1st fermented dairy product for gut health in Korea
Probiotics Will
Probiotics Will
Contains 50 mg of mulberry leaf extract,
which may help improve gastric discomfort. Includes patented probiotics HP7 and HY7013. Made with health-boosting ingredients: perilla leaf and cabbage.
Contains 50 mg of mulberry leaf extract,
which may help improve gastric discomfort. Includes patented probiotics HP7 and HY7013. Made with health-boosting ingredients: perilla leaf and cabbage.
