We ask again and again,
because your health truly matters to us.
How are you? How's your health?
How are you?
How's your health?
We keep asking today and tomorrow,
so we can stand by your side and support your health every day.
We keep asking today and tomorrow,
so we can stand by your side and support your health every day.
How are you?
A better life begins
with hy's care and commitment to your health.
A better life begins
with hy's care and
commitment to your health.

Brand

hy, Korea’s No.1 probiotics brand.
Discover our products for better health.
hy, Korea’s No.1 probiotics brand.
Discover our products for better health.
No.1 Best-Selling Fermented Milk in Korea*

Probiotics Will

No.1 Best-Selling Fermented Milk in Korea*

Probiotics Will

Helicobacter Project Will was made to help keep Koreans healthy.

Thanks to our customers’ continuous love and support, it’s grown to be Korea’s No.1, best-selling fermented milk.

Now, Will serves customers beyond Korea from the Americas, Asia, and beyond.

Will is differentiated by our relentless pursuit of innovation that continues even today.
Helicobacter Project Will was made to help keep Koreans healthy.

Thanks to our customers’ continuous love and support, it’s grown to be Korea’s No.1, best-selling fermented milk.

Now, Will serves customers beyond Korea from the Americas, Asia, and beyond.

Will is differentiated by our relentless pursuit of innovation that continues even today.

No.1 domestic fermented milk product based on 2023 food production statistics.

Brand History

2025

Launched Will Peony
Launched Will Peony

2024

Launched Helicobacter Project Will Sugar Balance
Launched Helicobacter Project Will Sugar Balance

2022

Introduced our proprietary ingredient, Mulberry Leaf Extract
Introduced our proprietary ingredient, Mulberry Leaf Extract

2017

Introduced patented probiotic HP7
Introduced patented probiotic HP7

2014

Reduced sugar content by 25% compared to previous products
Reduced sugar content by 25% compared to previous products

2012

Patented probiotics reformulated to be 10x stronger
Patented probiotics reformulated to be 10x stronger

2010

Launched Helicobacter Project Will Low-Fat
Launched Helicobacter Project Will Low-Fat

2000

Introduced the 1st fermented dairy product for gut health in Korea
Introduced the 1st fermented dairy product for gut health in Korea
Probiotics Will
Probiotics Will
Contains 50 mg of mulberry leaf extract,
which may help improve gastric discomfort. Includes patented probiotics HP7 and HY7013. Made with health-boosting ingredients: perilla leaf and cabbage.
Contains 50 mg of mulberry leaf extract,
which may help improve gastric discomfort. Includes patented probiotics HP7 and HY7013. Made with health-boosting ingredients: perilla leaf and cabbage.